Articles
Practitioner guides to becoming the brand AI recommends — no hype, working examples, honest about what nobody can guarantee.
What Is llms.txt and Should Your Site Have One?
5 minllms.txt is a curated Markdown guide to your site's key content. Learn what belongs in it, how crawlers use it, and how to write one.
Which AI Crawlers Should You Allow?
5 minLearn which AI crawlers feed training or live answers, then configure robots.txt to keep answer visibility while limiting model training.
How JSON-LD Helps AI Engines Understand Your Brand
5 minJSON-LD clarifies your brand identity, connects official profiles, and structures page answers so AI systems can verify and cite them.
How to Write Passages AI Answer Engines Can Quote
5 minWrite citable passages with direct answers, clear headings, useful lists, and enough context for AI answer engines to quote accurately.
AI Visibility Extends SEO, It Does Not Replace It
6 minAI visibility keeps SEO fundamentals but adds answer-ready coverage, citability, and new measurement for mentions, citations, and referrals.
Where AI Engines Learn What People Think About Brands
5 minAI engines use community threads for lived experience and current context. Learn which queries surface them and how to reply honestly.