AI visibility guides
Six practitioner guides. Four map to what the audit checks (AI crawler access, llms.txt, structured data, citable writing); two cover where SEO carries over and the community threads AI engines learn from. Each guide includes an example you can adapt to your own site.
What Is llms.txt and Should Your Site Have One?
5 minllms.txt is a curated Markdown guide to your site's key content. Learn what belongs in it, how crawlers use it, and how to write one.
Which AI Crawlers Should You Allow?
5 minLearn which AI crawlers feed training or live answers, then configure robots.txt to keep answer visibility while limiting model training.
How JSON-LD Helps AI Engines Understand Your Brand
5 minJSON-LD clarifies your brand identity, connects official profiles, and structures page answers so AI systems can verify and cite them.
How to Write Passages AI Answer Engines Can Quote
5 minWrite citable passages with direct answers, clear headings, useful lists, and enough context for AI answer engines to quote accurately.
AI Visibility Extends SEO, It Does Not Replace It
6 minAI visibility keeps SEO fundamentals but adds answer-ready coverage, citability, and new measurement for mentions, citations, and referrals.
Where AI Engines Learn What People Think About Brands
5 minAI engines use community threads for lived experience and current context. Learn which queries surface them and how to reply honestly.
Which guide matches each audit lane?
The free audit scores a page across five weighted lanes. When a check fails, read the guide for its lane, then apply the exact change from the fix guide. Every check, weight and grade band is listed in Scoring & lanes.
AI Crawler Access weight 25
Up to seven checks: robots.txt rules for GPTBot, ClaudeBot, Claude-Web, PerplexityBot, Google-Extended and CCBot, plus a non-empty llms.txt file.
Citability weight 25
Five checks: a single H1, two or more H2 sections, 300+ words of visible text, lists or tables, and question-form headings.
Metadata & Sharing weight 20
Five checks: title length, meta description length, canonical URL, Open Graph tags, and HTTPS.
Structured Data weight 20
Three checks: JSON-LD present, an Organization or Person entity, and FAQ schema.
Trust Signals weight 10
Three checks: a linked About page, a visible contact route, and date or freshness markup.
What do the other two guides cover?
Two guides look past the single page the audit scores.
- AI Visibility Extends SEO, It Does Not Replace It
Which SEO fundamentals carry over to answer engines, where the two conflict, and what to measure now.
- Where AI Engines Learn What People Think About Brands
Which queries pull community threads into AI answers, how to monitor brand mentions, and how to take part with disclosure.
To find the threads about your own brand, run Mention Watch: a free Reddit and Hacker News scan with a disclosure-first reply draft.